We find that many business owners do not pay enough attention to gross margin management as a way to improve profitability. The beauty of improving your gross margin is that the benefits usually flow straight to the “bottom line”.
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Most business owners do not think strategically about their exit from the business - they simply sell when they have to and are often quick to accept a price that is well below their expectations and doesn’t reflect the years of hard work the business owner(s) have put into their business.
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